one of only two times (the other being Best of the Decade) that the program magazine cover and house poster for The Cinematheque did not include the org’s logo, which at the time was still the triple-stacked “Pacific Cinémathètheque Pacifique” treatment. only a line of yellow-highlighted text above the title treatment provided the ID here. and typically, i’d list as much programming on the cover that could reasonably fit, while pumping up the branding statement in isolation. but Romy Schneider’s gorgeous glittering face against all that negative space — she would not be denied.
a few long-time patrons conveyed their distress at the lack of branding. “this looks like an arty fashion magazine that someone would buy,” i was not-so-passive aggressively told, “and not something free you would pick up.”
SUCCESS.
