illustrator: Ricardo Luévanos • model: Paulina Barragán • typeface: Museo
ABOUT THE DESIGN
the imagery and colour elements on Ricardo’s terrific illustration are very striking, so i wanted to minimize any potential interference with their impact. my chief concern for the poster: staying out the way as much as possible. but while that was a condition that had to be met, i also needed to ensure that the festival ID (which was a new treatment for 2014) got enough play.
after a few rounds — including experimenting with alternate typefaces, colours, and placement for the title; a dramatic, darker framing; lighter background foliage; and shifting skin tones — i arrived at this final comp. the title treatment is placed top left, and stacked: out of way, yet obvious. and to that end, the thinner weights of Museo Sans were used, with Slab to highlight the URL.